Subjects:
1- Evolution of E-commerce
2- E-marketing vs E-Business vs E-commerce
3- Features of E-commerce
(Information symetry)
4- Web 1.0 / Web 2.0 / Web 3.0 (Semantic)
5- Types of E-commerce
6- Social – Technical
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1- Business Model (8 Main Functions)
Explain 8 Functions
2- Michael Porter’s Generic Strategies
(Choose a strategy for being a monopoly in the selected market)
3- B2C Business model
4- B2B Business model
5- Private B2B Hubs (volkswagen)
6- Value Chain (Michael Porter’s),
Quality ? create value?
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ESP Framework? (CRM section / E-marketing strategies)
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1- SDLC (STEPS)
2- Chhosing the solution (İnhouse / Outsource / PAckaged Software)
3- Multi- tiered
4- Apache vs IIS
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1-Packet Switching vs Circuit Switching fazli.yildirim@fbu.edu.tr / +90 532 377 3907
2-Protocols / TCP / IP / DNS / URL /ISP
3-Cloud Computing
4-IOT
5- XML
6- SEO / Cookies
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1-Security (Attack Types)
2- Security Services
3- Phishing / Spoofing/ DDOS /Trojan /data Breach / Sniffing
SSL / Symtric vs Asymetric Encription / Private and Public Key
4-VPN / Firewall / Proxy
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Factors that most influence purchasing decision
Main marketing / Promotion Tools
Online Marketing Metrics
The Costs of Online Advertising

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8- chapter 7 about right, privacy, trademark *
etc
cookies
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9-CRM Day *